FREE EBOOK

The role of contests in a marketing strategy

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In this ebook, we show you why contests are one of the most versatile tools in interactive marketing. You'll learn how to use them to achieve goals such as brand awareness, user-generated content (UGC), customer loyalty, and data collection. This document presents multiple real-world examples and best practices to help you integrate contests effectively into your strategy.

Download this ebook and discover how to create contests for your marketing strategy

What will you find in this ebook?

How contests help generate visibility and stand out in the market.
Key strategies to collect user-generated content (UGC).
Ideas to turn your customers into brand ambassadors.
Strategies to capture high-quality leads.
Real examples of co-creation with local communities.
Content formats that boost engagement and build community.
Success stories across various sectors: retail, events, education, food, tourism, public institutions, and more.

Over 30 examples of real online contests to see how they help you achieve your main marketing goals.