---
title: "Ebook: The role of contests in a marketing strategy"
description: "Free ebook on marketing contests: real ideas to capture leads, generate UGC, and boost engagement. Expert tips from Easypromos."
image: https://mkt.easypromosapp.com/hubfs/online%20contest%20ebook%20easypromos.jpg
---

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### FREE EBOOK

# The role of contests in a marketing strategy

![en-mockup-ebook-contests-png](https://mkt.easypromosapp.com/hs-fs/hubfs/en-mockup-ebook-contests-png.png?width=350&height=425&name=en-mockup-ebook-contests-png.png)  
In this ebook, we show you why **contests are one of the most versatile tools** in interactive marketing. You'll learn how to use them to achieve goals such as brand awareness, user-generated content (UGC), customer loyalty, and data collection. This document presents multiple real-world examples and best practices to help you integrate contests effectively into your strategy.

## Download this ebook and discover how to create contests for your marketing strategy

![online contests ebook examples](https://mkt.easypromosapp.com/hubfs/online%20contests%20ebook%20examples.png)

## What will you find in this ebook?

- How contests help generate visibility and stand out in the market.
- Key strategies to collect user-generated content (UGC).
- Ideas to turn your customers into brand ambassadors.
- Strategies to capture high-quality leads.
- Real examples of co-creation with local communities.
- Content formats that boost engagement and build community.
- Success stories across various sectors: retail, events, education, food, tourism, public institutions, and more.

Over 30 examples of real online contests to see how they help you achieve your main marketing goals.

![Content_online_contests-2](https://19559696.fs1.hubspotusercontent-na1.net/hub/19559696/hubfs/Online%20Contest%20Ebook/Content_online_contests-2.png?width=1200&length=1200&name=Content_online_contests-2.png)

![Introduction-online-contest](https://19559696.fs1.hubspotusercontent-na1.net/hub/19559696/hubfs/Online%20Contest%20Ebook/Introduction-online-contest.png?width=1200&length=1200&name=Introduction-online-contest.png)

![Introduction-online-contest2](https://19559696.fs1.hubspotusercontent-na1.net/hub/19559696/hubfs/Online%20Contest%20Ebook/Introduction-online-contest2.png?width=1200&length=1200&name=Introduction-online-contest2.png)

![Gain-notoriety](https://19559696.fs1.hubspotusercontent-na1.net/hub/19559696/hubfs/Online%20Contest%20Ebook/Gain-notoriety.png?width=1200&length=1200&name=Gain-notoriety.png)

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